Privacy Policy

Effective Date: April 13, 2026
Last Updated: April 13, 2026

Move and Care LLC ("we", "us", "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website move-and-care.com, use our services, or otherwise interact with us.

1. Information We Collect

A. Information You Provide Directly

Contact Information: Full name, email address, phone number, mailing address
Move Details: Origin and destination addresses, move date, type of service requested, inventory of items
Payment Information: Credit/debit card numbers or other payment details (processed via secure third-party payment processors)
Communications: Messages you send to us via forms, email, phone, or SMS text messages

B. Information Collected Automatically

Device/Browser Data: IP address, browser type and version, operating system, device identifiers
Usage Data: Pages visited, time on page, referring URL, click patterns
Cookies & Tracking Technologies: Cookies, pixels, web beacons, and similar technologies used by us and our advertising partners (see Section 6)
Location Information: Approximate geolocation derived from your IP address
Advertising Identifiers: Google Click ID (GCLID), Meta/Facebook Pixel data, ad interaction data

C. Information from Third Parties

Advertising platforms (Google Ads, Meta/Facebook) may provide aggregate data about ad performance
Analytics providers (Hotjar, Google Analytics) provide aggregated site usage information

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide moving estimates, schedule services, process bookings, and facilitate your relocation
Communication: To respond to inquiries, send booking confirmations, scheduling reminders, and service updates via email, phone, or SMS
Payment Processing: To process payments securely through our third-party payment providers
Marketing & Advertising: To deliver targeted advertisements, measure ad effectiveness, and send promotional offers (with your consent where required)
Analytics & Improvement: To understand how our website is used and improve our services and user experience
Legal Compliance: To comply with applicable laws, respond to legal requests, and protect our rights

3. How We Share Your Information

We may share your personal information with the following categories of third parties:

Category of Third Party	Data Shared	Purpose
Advertising Platforms (Google, Meta/Facebook)	Online identifiers, browsing activity, ad interaction data	Targeted advertising and conversion measurement
Analytics Providers (Hotjar, Google Analytics)	Usage data, device data, session recordings	Website optimization and performance analysis
Payment Processors	Payment card information, billing details	Secure payment processing
Cloud Service Providers	All categories as needed for hosting	Website hosting and data storage
Communication Providers	Phone number, name, message content	SMS messaging and phone services

Important: We may share personal information with advertising partners for cross-context behavioral advertising purposes. Under certain state privacy laws (including the California Consumer Privacy Act), this may constitute a "sale" or "sharing" of personal information. You can opt out of this sharing at any time — see Section 5.

We do not sell personal information for monetary consideration.

4. Data Retention

We retain your personal information for the following periods:

Contact & Move Data: For the duration of our business relationship plus 3 years, or as required by law (e.g., FMCSA record-keeping requirements)
Payment Information: Processed and stored by our third-party payment processor; we do not retain full payment card numbers
Cookies & Advertising Data: Varies by cookie; consent cookies are retained for up to 1 year; advertising cookies follow the third-party provider's retention schedule (typically 90 days to 26 months)
Analytics Data: Up to 26 months
Communications (email, SMS): For the duration of our business relationship plus 2 years

5. Your Privacy Rights

A. California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You can request the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the third parties with whom we shared it.
Right to Delete: You can request that we delete your personal information, subject to certain exceptions (e.g., completing a transaction, legal obligations).
Right to Correct: You can request that we correct inaccurate personal information we maintain about you.
Right to Opt-Out of Sale/Sharing: You can opt out of the sharing of your personal information for targeted advertising. Visit our Do Not Sell or Share My Personal Information page.
Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you can limit its use to what is necessary for providing our services.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

B. How to Submit a Request

To exercise your privacy rights, you may contact us by:

Email: info@move-and-care.com
Phone: (781) 790-4609
Online: Visit our Do Not Sell or Share page to opt out

C. Verification Process

When you submit a request, we will verify your identity by matching information you provide (such as your name, email, or phone number) against the information we have on file. For requests made on behalf of California residents, we may require a signed authorization or power of attorney.

D. Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We require a signed authorization from you confirming the agent's authority, and we may still verify your identity directly.

E. All Users

You may opt out of marketing emails by clicking the "unsubscribe" link in any promotional email.
You may opt out of marketing SMS messages by replying STOP to any text message.
You may request access to, correction of, or deletion of your personal information by emailing us at info@move-and-care.com.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to operate our website and for advertising purposes. Our use of these technologies is described below by category:

A. Essential Cookies

These are required for our website to function properly (e.g., session cookies, CSRF protection, load balancing). They cannot be disabled.

B. Analytics Cookies

Help us understand how visitors interact with our site. This includes Hotjar (session recordings and heatmaps) and Google Analytics (page views, user flows). These are only loaded with your consent.

C. Marketing & Advertising Cookies

Used for delivering targeted advertisements and measuring their effectiveness. This includes Google Ads (conversion tracking), Meta/Facebook Pixel (conversion tracking and retargeting), and Google Tag Manager (tag management). These are only loaded with your consent.

D. Managing Your Preferences

When you first visit our website, you will see a consent banner that allows you to accept, reject, or customize which categories of cookies are active. You can change your preferences at any time by visiting our Do Not Sell or Share page and clicking "Manage Cookie Settings."

7. Global Privacy Control (GPC)

We honor the Global Privacy Control (GPC) browser signal. When we detect a GPC signal from your browser, we automatically treat it as a valid opt-out request for the sale or sharing of your personal information. All marketing and advertising trackers will be suppressed without requiring any additional action from you.

Learn more about GPC at globalprivacycontrol.org.

8. SMS Text Messaging

If you provide your phone number and opt in to receive text messages, we may send you SMS messages related to your move estimate, booking confirmations, scheduling updates, and promotional offers. Standard message and data rates may apply.

For full details, see our SMS Terms & Conditions.

You may opt out of marketing text messages at any time by replying STOP to any message. Opting out of marketing texts will not affect transactional messages related to your booked services.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS/TLS), access controls, and secure payment processing through PCI-compliant providers.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 16, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we are protecting your information.

13. Contact Us

If you have questions about this Privacy Policy, your privacy rights, or wish to exercise your consumer rights, please contact us:

Email: info@move-and-care.com
Phone: (781) 790-4609
Address: 325A New Boston St Unit 2, Woburn, MA 01801